Welcome to the Black Parade
"Welcome to the
Black Parade" (also going by the shortened title "The Black
Parade" and originally titled "The Five of Us Are Dying") is the
first single and fifth track from My Chemical Romance's third studio album, The
Black Parade. It was released on September 11, 2006 on iTunes and October 9,
2006 on CD. It is the band's eighth single. The studio version was available on
Myspace on September 2, 2006. It was named one of the Rock and Roll Hall of
Fame's 500 Songs That Shaped Rock and Roll. The cover art of the single is
the only artwork where the band appears, with the exception of the cover art
for "The Ghost of You", where they are shown as silhouettes.
The video for the
single was directed by Samuel Bayer, known for his work with Nirvana and Green
Day. The music video was released on September 26, 2006 in the UK and
Canada, and was released on September 27, 2006 in the U.S. It was heavily
played on MTV. It features the Patient (the main character of the album, played
by Lukas Haas) dressed in a hospital gown, and being taken by death in the form
of a "Black Parade". On the main float stands My Chemical Romance
playing "Welcome to the Black Parade". Behind the float are dozens of
masked figures.
All the costumes were
designed by Academy Award Winning costume designer Colleen Atwood. The setting
of the music video transitions from a hospital room to a surreal cityscape with
ash-covered wreckage, black snow and destroyed buildings. The video features
four of the main characters: the Patient, Fear, Regret, and Mother War. Mother
War is the woman in the Victorian-era gown and gas mask. The video tells a
basic version of the story behind The Black Parade quite closely. Gerard Way
has said that it is "the definitive video for the record" which
"summed up the album".
The song became the
group's first number one in the UK on October 15, 2006, staying there for two
weeks, and later rose to number one on the Modern Rock charts on October 26,
2006, where it would stay for seven weeks. It is the band's most enduring
success and their highest-charting single to date on the Billboard Hot 100,
peaking at number 9. The song ranked at number 17 on Rolling Stone's "The
100 Best Songs of 2006". It was nominated for the Kerrang! Award for
Best Single. The song was made downloadable for Rock Band and Guitar Hero:
Warriors of Rock. ITV used the song in a video montage in its final Formula One
broadcast at the 2008 Brazilian Grand Prix, after losing the rights to
broadcast F1 in 2009 and beyond to the BBC. The video featured several
prominent F1 drivers (such as Nico Rosberg, Jenson Button, Rubens Barrichello,
David Coulthard and Sebastian Vettel) as well as ITV presenters (and retired
commentator Murray Walker) lipsynching to the song.
The song was also used
by the Los Angeles Kings during the 2012 Stanley Cup Playoffs as part of a
video intro at the team's home games. The song also opened the team's Stanley
Cup Champions rally and banner raising ceremony at the Staples Center.
The song debuted on
the Billboard Hot 100 at number 71 for the chart week of September 30, 2006,
becoming their highest debut for a single. It peaked at number 9 on the Hot 100
in its 17th and 18th week on the chart, becoming the band's first top ten Hot
100 hit. "Welcome to the Black Parade" became and currently is their
highest-charting single, beating their 2005 single "Helena" at number
33, their second-highest-charting single. In addition, it topped Modern Rock
Tracks for seven weeks in a row, and is the band's only number one on this chart
to date. "I'm Not Okay (I Promise)" was their previous
highest-charting single on Modern Rock Tracks, where it peaked at number 4.
The single knocked
Razorlight's "America" off the number one single spot on Sunday,
October 15, 2006 in the UK after extensive airplay, becoming the band's first
(and as of 2016, only) number one in the country. The single was number 26 in
the UK's top 40 singles of 2006, selling 169,000 units. The song was certified
Gold in the UK on June 6, 2014, representing sales of at least 400,000
copies.
Music Video
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